There has been some press in the last day reporting some of the Olympic sponsors are a little disappointed with the amount of traffic they are seeing at their pavilions on the Olympic Green. Sure, security requirements mean the visitors need a day pass to get onto the Green, but the place has incredible energy and we’re happy to be in the middle of it. I am very happy with how things have kicked off since Friday’s magnificent opening ceremony.
Lenovo built a sleek showcase on the Green that literally has lines of people waiting to get in at all hours of the day. Why?
Simple: we try to deliver a fun experience. From an official greeter who performs card tricks to an opportunity for our guests to have their picture taken holding the Olympic torch designed by Lenovo’s engineers, the facility is designed to be fun and exciting. Outside, facing the green there’s a stage where we have bands playing and multimedia displays rolling on the exterior walls.
For our partners and customers we built a briefing center on the top floor where our team can tell the story of how we power the Games with our desktop and notebook PCs. Starting in Torino in 2006 we’ve been preparing and rehearsing for this very public debut on the world stage and so far, not a hiccup has been reported. Customers want to hear that story and they want to see how we’re innovating in our engineering.
Our iLounges are where athletes and coaches can get come to relax and get online and blog. The demand for our PCs has been incredible and one of the most popular applications has been web teleconferencing with Skype or Microsoft Messenger. We’ve had to ask the athletes to limit their time to a couple hours at a stretch so everyone can have a chance to use the PCs.
So, we’re on the ground, our doors are open and we’re having a great time!
Deepak Advani, is Lenovo's chief marketing officer and senior vice-president for e-commerce. Lenovo
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